YouVerifyIt > What are DEAs (Disposable Email Address)?

What are DEAs (Disposable Email Address)?

The term disposable email address refers to addresses that have no long-term value to the owner. These disposable accounts allows a user to receive email at a temporary address that expires after a certain time period lapses.

They are used in many instances from submission and sign-up forms to the downloading of sensitive competitive information such as white papers. Do you really know who is registering for your white paper? Maybe it’s the competition…

When a disposable email address is received, you have no chance to develop an email dialog or to accurately measure your marketing efforts.